Tokyo Design Awards Gold Winner

2026 | Professional

"Avalon" Watch Collection

Entrant Company

Minsk Watch Plant

Category

Product Design - Accessories

Client's Name

Minsk Watch Plant

Country / Region

Belarus

Avalon is an image of an ideal place fr om the legends of King Arthur – a place that exists outside of time. A mythical island of harmony and light, a point of stillness and balance wh ere everything is in its rightful place.

The "Avalon" collection is one of the brand's most complex and prestigious projects. The watches were created as a flagship piece, featuring unconventional engineering solutions and exacting standards for every detail. This is a completely new and exceptional level of craftsmanship. There are no random decisions here – only refined aesthetics and meticulous work.

The first thing that draws the eye is the rare oval case. Its complex, challenging shape demands high precision at every stage of production. The look is complemented by a spherical sapphire crystal, which is resistant to damage and highlights the depth and architecture of the dial.

The dial itself represents the sun – the source of movement and energy. Around it lies fine guilloché reminiscent of radiating light pulses. Multi‑layer finishing and hand adjustment create a sense of volume and constant motion. A mother‑of‑pearl center, carefully balanced colour combinations and strict geometric forms complete the perfect image, reflecting the wearer’s status and inner strength.

At the heart of the watches is the Swiss Sellita SW200‑1 automatic movement. This reliable, stable mechanism was chosen for its accuracy and durability, and it fully matches the premium level of the timepiece.

The collection is available in two colour versions:

• Stainless steel case with rose gold PVD coating – a warm, light character with refined accents and a brown leather strap.
• Uncoated stainless steel case – a more restrained, cooler character, complemented by a blue dial and a deep blue leather strap.

"Avalon" is a watch for those who choose quality and meaning. The brand's flagship and the highest expression of its mastery.

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