Tokyo Design Awards Silver Winner

2026 | Professional

Children's Rx Eyewear System with Interchangeable Charms

Entrant Company

Once Upon a Charm Eyewear

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

United States

Once Upon a Charm is premium prescription eyewear for children, designed to make wearing glasses feel less like a medical requirement and more like something a child chooses with pride. It began with the founder’s daughter. She needed glasses but struggled to find frames that truly fit a small face. Too many options felt like adult styles simply reduced in size. The experience was not only uncomfortable (too bulky and bold) but was socially difficult too as children who wear glasses often get teased. This experience precipitated the founder to ask what would glasses look like if a little girl helped design them?

This simple question became the guiding design principle that inspired the eyewear line.

The result is an eyewear platform with an integrated interchangeable charm system built directly into the temple design. Charms sit flush within the frame architecture, so personalization feels intentional and refined, not like an added accessory. Each charm is hand-painted and created around themes children naturally feel drawn to, butterflies, puppies, fairies, rainbows, mermaids, etc.

These tiny details are meant to spark recognition and connection, turning glasses into a small daily ritual. Instead of feeling singled out for wearing glasses, a child gets to choose a story to wear, and the conversation shifts to something warm and positive: which charm did you pick today?

The frames are lightweight, durable, and anatomically designed to be proportioned specifically for children ages 4–10, not scaled-down adult silhouettes. The charm mechanism is designed for tool-free swapping that children can manage independently. Once Upon a Charm is built as a long-term system. The same attachment platform is standardized across all frame models, sizes and colors, keeping charm collections compatible as children size up and change styles, extending product life and reducing waste.

Early feedback from pediatric-focused optometry practices has been especially enthusiastic. The work has also received early industry recognition, including being featured in INVISION Magazine’s Inspiration roundup and a feature in En Face magazine. A patent application has been filed for the integrated charm attachment system.

Credits

Once Upon a Charm Eyewear
Hayley Evelyn Martin
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